The state of the art 20,000 sq. ft. facility is the first of its kind in the country, boasting the ability to house all of the Dyson range under one roof with up to 75 new and used vehicles on display at any one time. The showroom is the climax of a £3.5 million investment and redevelopment programme, stretching over 3 years and including a new stores facility, steel preparation plant, shot blasting, paint and sub assembly building, which in turn has freed up additional space for enhancing Dysons after sales services and final assembly process.

The celebrations start on Thursday 12th June at 10.00am with an exclusive invitation only event hosted by the legendary Sally Boazman (AKA ‘Sally Traffic’) from BBC Radio 2.

The three day programme of events includes factory tours, new product demonstrations and themed industry ‘Question Time’ hosted by Dave Gregory, Editor of Professional Recovery Magazine featuring a guest panel.

The events will also provide an ideal opportunity for industry professionals to network and view the wide range of new and used vehicles on display, with experienced operators on hand to confirm the benefits of the Dyson systems. In addition, visitors will see the official launch and demonstration of the new Dyson 5000 SLa, the recovery industry’s first 5000kg capacity super low approach slidebed conversion with a 4.9 degree loading approach angle.

Potential purchasers over the three days may be attracted by the chance to participate in the ‘Big Giveaway Draw’ to win a Dyson 5000 SLa Slidebed Conversion!

The celebrations continue throughout Friday 13th and Saturday 14th, the latter also being a ‘family day’ with a bouncy castle, face painting and pig roast.

Commenting on the opening of the new facility, Roger Dyson said “The new showroom will enable customers to see and experience our complete range all on one site in complete comfort. We’re showcasing our best available products in a state of the art facility offering optimum space for demonstrations. Our offer is unique - customers can literally walk into the showroom in the morning and drive out with a new vehicle that very same day.

We encourage customers to come and visit our site to see their vehicles in production. This transparent and open approach to business reinforces our commitment to customer care and this, combined with the convenience of our unrivalled new facility, firmly illustrates what we have to offer - the best recovery systems package in the business.”

To register you interest in attending the open days please call 01905 777103.